Kumho Tyre Announce AC Milan Sponsorship
AC Milan and Kumho tyre are pleased to announce a new alliance that will see the South Korean company become the Rossoneri’s new long-term Premium Partner and Official tyre Partner.
The collaboration between the two brands – leaders in their respective fields – has its foundation in the shared values that drive them towards ever brighter futures through the pursuit of change and innovation, allied to competence and an open mind. Passion, devotion and a constant search for performance are other founding principles of both AC Milan and Kumho tyre.
Through the Club’s premium positioning, attention to quality and global appeal, Kumho tyre plans to strengthen and diversify its marketing and investment in order to reach a greater customer base in key markets, thereby hastening its journey towards recognition as a premium brand.
“We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” said Il-Taik Jung, CEO of Kumho tyre. “We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”
CEO of AC Milan Giorgio Furlani said: “We are delighted to welcome Kumho tyre to our family of Premium Partners and to jointly start a brand new journey. Thanks to our common set of values and vision, our partnership will inspire us both to further push boundaries and keep innovating.”
"Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand that boasts over 500 million fans worldwide," added Casper Stylsvig, AC Milan's Chief Revenue Officer. "We are confident that this new path will allow us both to achieve our declared goals."
For further information on the full range of Kumho tyres please ask our staff at Modern Tyres.