Vredestein Winter Campaign 2016

Why are winter tyres necessary? And what is the difference between discount winter tyres and Vredestein premium tyres? Vredestein joined forces with Autoblog to create a video to find out the answers.

The video is part of this year’s winter campaign ‘driving safely below seven degrees’, which aims to raise awareness among consumers about the importance of winter tyres. Research has shown that a significant number of consumers consider winter tyres unnecessary or too expensive. As a result they opt to either not have them fitted at all or buy the cheapest option. At the same time, however, people still consider safety to be the number one reason to drive on winter tyres.